By Thomas Young
In sales as in life, there is a definite relationship between personal development and success. The rewards you gain in sales are a direct result of the value you bring to your customers. In other words, the more you give, the greater your rewards. The best way to increase your value and give more is to develop yourself to the best of your abilities. This will add value to customers and increase your rewards.
Most sales people would like to earn more money, acquire material possessions and status. These things are fine and necessary. However, the key is to understand that you can only acquire these things in direct proportion to the value you bring to others through your service. Many sales people work extremely hard with a focus on earning more money. This will lead to frustration and financial worries. The focus should be on service, not rewards. The key to increasing your service is personal development. Let’s take a closer look at the important steps in effective personal development.
As a sales person, you are providing a service. By developing yourself, you improve your service and increase the rewards given to you. The rewards are substantial. They include much more than money and status. They are happiness, a greater sense of fulfillment, peace of mind, and better relationships.
This leads to inner success, which leads to outer success. Outer success can be expressed as increasing your value to customers. Before you can obtain success on the outside, you must first be a success within yourself. This is the reason for self-development. People at their peak in the area of personal development experience life in a more positive light. They are successful in business and other areas of life. If this is how you want to live your life, you must begin by changing and becoming what you seek.
Define Your Mission and Goals
In order to understand how to develop yourself to your full potential, you must write a personal mission statement and set goals. Find your true calling and define what success means to you. Your success is measured by how well you live your mission, goals and dreams. Be true to who you are and success will follow. Keep in mind, your service, as defined in your mission statement, should meet customer needs.
Become a Balanced Person
Personal development is this process of growth and transformation that results in a more complete and balanced person. Work on developing the four key areas of your life: mental, physical, emotional and spiritual.
The mental is your mind, thoughts, and knowledge. Development in this area is through challenging learning that pushes you beyond your comfort zone. The physicalcomponent is the body and its health. This includes exercise, diet, sleep and how you treat the human machine that is your body. Emotions need to be felt. Repressed feelings lead to imbalance and poor health. Thespiritual component should also receive attention. This includes asking profound questions about life. Each of these areas should be nurtured, developed and maintained. One area should not be overused at the expense of another. The four work together in synergy. Balancing these four areas will result in maximizing your potential.
Leave Your Comfort Zone
Self-development will push you to new levels and it is not easy. To get to a new place, you must travel a new path or road. Effective change will make you feel uncomfortable. This is good, because you must change to stay ahead of your competition. In fact, you cannot stay the same. Staying the same is really falling behind as others progress beyond your abilities and add more value.
This process will take courage and require you to release pride you may have about learning. Learning is an ongoing process that never ends. We can always learn more. Effective learning happens when you feel uncomfortable and challenged.
Learn How to Sell
In today’s business environment, knowledge is success and the key to personal development. This is absolutely critical in sales, where constant improvement is needed to remain competitive.
It is important to know yourself, your customers and how to sell to them. The key is professional sales training. Millions of people are sales professionals, yet selling is not taught in colleges and universities. Take it upon yourself to learn how to sell. Professional selling is a career choice and just as an attorney or doctor has a room full of books and materials to help them learn, so should the true sales professional. Learning the sales process is perhaps the most powerful choice you can make. You are responsible for your self-development and, in turn, your level of success.
Tom Young, MBA is president of Intuitive Websites, a sales training and marketing consulting firm helping companies increase revenues. He can be reached at 719-481-4040, or email at [email protected].