Great Reading

Brian Tracy
Advanced Selling Strategies
Fireside

Stephen Covey
First Things First
Fireside

Neil Rackham
Spin Selling
McGraw-Hill

Byrd Baggett
The Book of Excellence
Rutlidge Hill Press

James Porterfield
Teleselling
John Wiley

Lee Boyan
Successful Cold Call Selling
AMA COM

Harry Beckwith
Selling the Invisible
Warner Books

Richard Carlson
Don’t Worry Make Money
Hyperion

Saul W. Gellerman
Motivation in the Real World
Plume

Paco Underhill
Why We Buy The Science of Shopping
Simon and Schuster

Ron Kerr
The Titan Principle
Chandler House Press

Kevin Daley
Socratic Selling
McGraw-Hill

Bruce Hyland & Merle Yost
Reflections for Managers
McGraw-Hill

Gary Grikscheit
Handbook of Selling
John Wiley

Stephan Schiffman
High Efficiency Selling
John Wiley

Robert Bly
Secrets of Successful Telephone Selling
Owl Books

Stephen Covey
The 7 Habits of Highly Effective People
Fireside

Stephen Heiman & Diane Sanchez
The New Strategic Selling
Warner Books

Meryl Runion
Power Phrases

W.G. Ryckman
Compensating Your Sales Force
Probus

Susan Roane
How to Work a Room
Warner Books

Lawrence Friedman and Timothy Furey
The Channel Advantage
Butterworth Heinemann

Al Ries and Laura Ries
The 11 Immutable Laws of Internet Branding
Harper Business

Lynea Corson, George Hadley & Carl Stevens
The Secrets of Super Selling
Berkley

E. Thomas Behr
The Tao of Sales 
Element

Roger C. Parker
Relationship Marketing on the Internet
Streetwise

Otto Kroeger and Janet Thuesen
Type Talk at Work 
Dell Books

Jack Carew
The Mentor
Plume